Most coaches who switched told us the same thing. The transaction fee landed on top of the subscription they were already paying, and the math stopped making sense.

Apply to the Founder Cohort

Why coaches told us they left TrueCoach.

We have spoken with coaches who came over from TrueCoach in the past year. These are the things they told us mattered most. We are not here to talk down another team. We are here to be honest about the trade.

  • A 5 percent fee was added on top of the subscription. A transaction percentage was applied to client billing on top of the monthly plan they already paid. At higher billing volumes that fee alone exceeded the subscription itself. Coaches told us the stacking was the breaking point.
  • The plans cap at a client count. The standard tier has a published cap. Past that you are pushed into sales-gated pricing. Coaches said they wanted clear ceilings, not a phone call.
  • Strong programming, lighter athlete experience. The coach side workflow is solid. The athlete app felt thinner to the coaches who described it. They wanted a product their clients were excited to open.
  • No native way to grow with the platform. They were paying for software, not for growth. Marketing kits, content help, and sales support were not part of the package.
  • The bill kept showing up before the value did. New coaches paid the full subscription before earning the first dollar. Small rosters carried the same fixed cost as larger ones.

What Marrow does differently.

Marrow is a different shape on purpose. The room is built for the coach who wants to go back to coaching.

  • One price, not a fee on top of a fee. The base price is $99 a month per coach. It does not climb as you add clients. The 5 percent is opt in. It only applies if you let Marrow collect payments for you. Take payments your own way and the 5 percent does not apply. Either way, no stacking.
  • No client cap. Bring 5 or 500 athletes. The pricing does not change.
  • No AI camera grading your athletes. Form is a coach's read. The Movement Analysis tool is for coach driven annotation only. The camera does not score.
  • No meal plans your athletes have to follow. Macro ranges and food principles. No prescription. No policing the fridge.
  • No chatbot between you and your athlete. The relationship is the product. Nothing sits in the middle of it.
  • Growth services are bundled in. Marketing kits, sales help, and trend briefs come with the 5 percent. Not a separate purchase. Not a paid add on.

The five step migration path.

This is the path. Realistic time on each step. The Founder Cohort gets the migration concierge for free. We move you in.

Step 1

Apply to the Founder Cohort.

Tell us how many clients you have, what platform you are on, and what you need brought over. We confirm a fit and get you a migration concierge slot.

Time. About 5 minutes.
Step 2

Export your data from TrueCoach.

Inside TrueCoach, go to your account settings and request a data export. You can pull your client list and program data. If the option is hidden in your plan, contact TrueCoach support and ask for a full account data export. Hand the export to your migration concierge as soon as you have it.

Time. 10 minutes of clicks. Sometimes a support ticket on top.
Step 3

Marrow imports it for you.

You hand the export to your migration concierge. We map your athletes, your programs, and your history into Marrow. Custom movements in your library become custom movements in your Marrow library. Workout history attaches to each athlete's Marrow profile.

Time. We do this. You get a confirmation when it lands.
Step 4

Your athletes get a warm welcome.

Each athlete receives a branded email and a magic link. They land in a short onboarding that says their coach moved to Marrow. Their plan and training history show up the moment they sign in. No app store search. No password reset for them to manage.

Time. 90 seconds per athlete on their end.
Step 5

Pick how you take payments.

Connect your own Stripe account through Marrow and the 5 percent applies, with no second fee stacked on top. Keep using your own processor and there is no 5 percent. The choice is yours and you can change it later.

Time. About 10 minutes if you go through Marrow.

The economic comparison.

Marrow, plain

Here is the deal, plain. It is $99 a month per coach, and your price never climbs as you take on more clients. If you let Marrow collect the money your clients pay you, Marrow keeps 5%, and only on the money it actually moves. Take payments your own way and there is no 5%. The 5% is not a tax. It comes with the marketing kits, the sales help, and the trend briefs our team makes for you every month. Bring another coach in and you both get a free month when their first payment clears. Your branded app is included. The 5% choice stays yours. That is how a network shares upside with its coaches.

Compared to TrueCoach. On TrueCoach, you pay a subscription plus a transaction percentage on client billing. On Marrow, the 5 percent stands alone when you opt in. There is no second fee. See the full side by side at /compare.

The five refusals.

These are on the page because the refusals are the proof. Anyone can promise the good parts. Few will tell you what they will not sell you.

We will not grade your athletes with a camera.
Form is a coach's read, not a camera's call. You stay the one who watches and writes the note.
We will not write meal plans your athletes have to follow.
Macro ranges and food principles only. You are not paying us to police anyone's fridge.
We will not promise you a six figure month.
If you wanted to be a marketer, you would already be one. This platform exists so you can stop.
We will not raise your price as you grow.
The five percent is opt in. It only applies to payments we process for you. The number never climbs.
We will not put a chatbot between you and your athlete.
The relationship is the product. A bot in the middle is the thing we are here to remove.

What you keep.

The move does not take your business. It carries it. You keep your athletes. They keep their training history. You keep your programs, your custom movements, and your library. You keep the relationships you spent years building. Marrow is the new room. The work is still yours.

If you change your mind in the first 90 days, we hand the export back. No retention games. The data is yours.

Ready to move?

The Founder Cohort closes once 50 coaches are in. After that the migration concierge becomes a flat fee. Apply now and we move you in.

Apply to the Founder Cohort