On Trainerize, all in
What it really costs to run
- Platform fee
- $212
- Separate payment processor
- $116
- Total monthly cost
- $328
- Same flat platform fee whether you coach 5 clients or 200.
MarrowTM, compared
The only platform whose
price grows with you.
Every other coaching app charges the same flat fee whether you coach three people or three hundred. Marrow is built the other way around. You start small, so your price starts small. Marrow earns more only when you earn more.
Two ways to price a coaching platform
One charges you the same on a slow month. One does not.
This is the real difference, and it is the one the price tables never show you. It is not a few dollars on a feature line. It is the whole shape of the deal.
Every other platform
A flat fee that does not care how your month went.
You pay the same whether you have 3 clients or 300. The same in your best month and your slowest. A new coach pays a full-roster price on day one. The platform gets paid first, and the same, no matter what.
And the advertised price is the platform fee only. To actually collect money from clients, the coach still pays a separate payment processor, around 2.9 percent plus 30 cents per charge, on top of that flat fee.
Marrow
A price that is small when you are small, and grows only as you do.
$99 a month per coach, with your own branded app included. Then an opt-in 5 percent, only on the payments Marrow processes for you. A starting coach pays close to nothing extra. A busy coach pays more because the business is bigger. Marrow earns when you earn.
That 5 percent replaces your separate payment processor. It is not stacked on top of one. It also includes the Coach Growth Engine: marketing kits, ad copy, sales support, and trend briefs. One number, and a team behind it.
Run your own numbers
See your real number, not a number we picked.
Move the sliders to match your business. The math updates live. No login, no email, no funnel. And if your current platform is the better deal for you right now, the simulator will say so in plain words.
Solo coach to full roster.
What one client pays you each month, on average.
How you take payments on Marrow
Let Marrow process payments and the opt-in 5 percent applies, with no separate processor fee. Take payments your own way and you pay a flat $99 per coach, branded app included.
Compare against
On Marrow, all in
What it really costs to run
- Marrow base, per coach
- $99
- 5 percent, payments Marrow processes
- $188
- Total monthly cost
- $247
- No separate processor. The 5 percent replaces it and includes the Coach Growth Engine.
The honest read
The cost comes out close. The shape of the deal does not.
Move the sliders to see how the gap changes with your roster.
The math, at every stage
Watch the gap close as a coach grows.
A single price tag hides the whole story, because the story is what happens over time. Here is the honest all-in monthly cost at three stages of a coaching business. Every competitor figure is the platform fee plus a separate payment processor at roughly 2.9 percent plus 30 cents per charge, the real cost of collecting money. Marrow is the $99 base per coach plus the opt-in 5 percent, with no separate processor.
| Platform | Starting out8 clients, $120 each | Established25 clients, $150 each | Full roster60 clients, $200 each |
|---|---|---|---|
| Marrow, Marrow processes payments | $147$99 base + 5% | $287$99 base + 5% | $699$99 base + 5% |
| Marrow, you process payments your own way | $99flat, no 5% | $99flat, no 5% | $99flat, no 5% |
| Trainerize | $242$212 fee + processor | $328$212 fee + processor | $578$212 fee + processor |
| TrueCoach | $88$58 fee + processor | $253$137 fee + processor | sales-gatedcaps at 50 clients |
| TrainHeroic | $105$75 fee + processor | $191$75 fee + processor | $466$100 band fee + processor |
| PT Distinction | $120$90 fee + processor | $206$90 fee + processor | $480$114 fee with overage + processor |
| My PT Hub | $340$310 fee + processor | $426$310 fee + processor | $676$310 fee + processor |
| Everfit | $237$207 fee + processor | $323$207 fee + processor | $573$207 fee + processor |
Read this carefully
Here is the honest part, stated plainly. At a full roster of high-paying clients, a low flat-fee platform plus a processor can total less than Marrow's 5 percent. The simulator above will tell you exactly when that happens for your numbers. Two things stay true. A coach who takes payments their own way pays a flat $99 per coach on Marrow, with the branded app included, at any roster size. And the 5 percent buys a team, not just software. If the all-in cost is your only question, run your numbers and decide. If you want the price to be gentle while you are small, Marrow is built for that.
Beyond the price tag
The 5 percent is a value stack, not a fee.
When Marrow processes your payments, the 5 percent does three jobs at once. It is not money leaving the business. It is money buying the business a team.
It replaces a cost
No separate processor.
Every other platform's advertised price is the software only. To collect money, the coach pays a payment processor around 2.9 percent plus 30 cents per charge, separately. On Marrow, the 5 percent stands in for that. It is not stacked on top of it.
It buys a growth team
The Coach Growth Engine.
The 5 percent includes marketing kits, ad copy, sales support, and trend briefs. The other platforms sell you software and leave the marketing to you. Marrow puts a growth team behind the coaching.
It aligns the incentive
We win only when you win.
A flat fee gets paid the same in your worst month. The 5 percent only grows when your revenue grows. Your slow months are our slow months. That is the whole idea, and no flat-fee platform can match it.
Pricing data sources, retrieved May 2026
- ABC Trainerize: trainerize.com/pricing. Studio tier with branded app, automation, nutrition, and payments modules.
- TrueCoach: truecoach.co/pricing. Tiered by client count, with a published cap at 50 clients on the Pro tier.
- TrainHeroic: trainheroic.com/pricing. Coach Marketplace plan with athlete-band pricing at scale.
- PT Distinction: ptdistinction.com/pricing. Pro plan with a per-client charge above 50 clients.
- My PT Hub: mypthub.net/pricing. Premium plan with a branded app surcharge.
- Everfit: everfit.io/pricing. Pro plan with add-on modules.
- Payment processor estimate: a common online card-processing rate of roughly 2.9 percent plus 30 cents per charge, applied once per client per month. Actual rates vary by processor and country.
- Scaling at roster sizes: the way each competitor fee grows as you add clients is a modeled estimate built from each vendor's published tier and band structure. Real bills can shift with promotions, annual contracts, grandfathered plans, and add-on modules. Treat the simulator output as a planning estimate, not a quote.
- Marrow: $99 a month base per coach, branded app included, plus an opt-in 5 percent only on payments Marrow processes. Full pricing.
Educational comparison. Pricing data sourced from each vendor's public pricing page in May 2026. Add-on bundles and processor rates vary by promotion, contract, and country. Verify directly with each vendor before any purchase decision. Marrow does not represent the other platforms. Trademarks belong to their respective owners. Figures refresh quarterly.
We bet on you growing.
The others charge you the same either way.
Join the Founder Cohort
The others charge you the same either way.
Marrow Operating Partners
Whatever your gym needs built, we can build it.
The platform is the system your gym runs on. Operating Partners is the done for you way onto it. We sit with you, find what is slowing the floor down, build the fix in your brand, and keep it running. A branded member app, a booking flow, a growth engine, a piece of your operation no other software will touch. If it helps your gym run better, it is on the table.
Built in your brand
We move your clients over
We keep it running
You do not have to know what you need yet. Most owners find the next thing once they are running. The moment you hit something you wish your system did, that is the conversation.