Memberships from $99 a month.
One flat platform price, your branded member app always included. A solo coach is $99 a month. A studio or gym is $349 a month for the location. Set it up yourself from simple menus, or have us build and run the whole thing for you.
- Branded client app with your name and colors
- Unlimited clients, no per-client fees
- Program builder, an assistant drafts, you approve
- Marrow Coach AI flags who needs you each morning
- Scheduling, booking, and client check-ins
- Get paid in the app, you set prices
- Your client list moved over for you
- Verified coach badge after a real credential check
- Everything in Solo coach, every coach on the floor
- Gym-branded member app
- Multi-coach console, owner sees the whole floor
- Booking, check-in, retention signals
- $39 per extra coach seat. The gym pays the seat, or a coach can carry their own seat instead
Optional 5 percent only on payments Marrow collects. Collect your own way and pay nothing. Multi-location pricing is custom. Talk to us.
Secure checkout, powered by Stripe
What your $99 a month brings.
Most gyms already pay for five tools that do not talk to each other. Booking, billing, the app, email, marketing. Add up that pile. Marrow replaces it with one system, one price, your branded member app included.
- An app and a website, and we provide both. Your members open one simple app in your brand, and your public site sends you leads.
- The best customization is included. Your colors, your logo, your name, set up from a simple menu and already part of your plan. Nothing is custom built at this price.
- Bring everyone together. Host classes, workshops, and meetups, sell tickets or run them free, all from inside your account. See community and events.
- Your community lives inside your account. It opens after you sign in, and it is never public.
Cancelling ends your subscription and stops the next charge. Read the terms.
Then the extra builds, the website, and white labeling.
The platform price above gets you the proven system, set up from simple menus. On top of that we can build the extra pieces, the custom website, the full white label, and the AI employees. These are premium builds with their own price, scoped and financed monthly in the consultation. We do not price the build here, because every gym needs a different mix and a number here would be a guess.
- Your branded app is already included. Every platform plan ships the proven Marrow app wearing your name and colors, set up from a simple menu.
- Full white label. Beyond the included branded app, we build a custom public site and custom app screens entirely in your brand. A premium build, scoped in the consultation.
- Your website, built for you. A custom public site in your brand that sends you leads, beyond the move-in-ready platform.
- AI front desk. Answers every call, text, and DM the moment it comes in, qualifies the lead, handles the usual questions, and books the session into your calendar.
- 24/7 receptionist. A line that never sleeps, books the appointment, and passes the hot call to a human.
- Missed call rescue. Every missed call gets an instant text back, and every form fill gets a reply, so leads stop slipping away.
- Reputation engine. Asks happy members for a review, drafts the responses, and catches an unhappy member before they post.
- Trial to paying. Nurtures every trial through the window so more of them become paying members.
- Quiet member check-ins. Notices who has gone quiet and reaches out before they cancel.
- Member questions answered. An assistant that answers the common questions right away and hands the rest to your coach.
- Your business brain. One knowledge base of your prices, policies, and answers that powers every one of these.
- Cinematic ads. A batch of ad variations built to a quality bar so they never look AI made.
- Managed social. We run your socials in your brand so the feed stays alive without you.
- Found and booked by AI. We make your gym show up in AI search and let buyer assistants book you.
- Payment recovery. Catches failed cards and walks the member through fixing it, so a dead card stops costing you a member.
- The tool you hate, operated for you. A supervised agent runs the old portal or system you dread, with approval and a full record.
- One connected system. Your front desk, follow up, reviews, and payments tied together and working on their own.
- Your website and app surfaces. A custom public site and custom app screens in your brand, beyond the move-in-ready platform.
We do not put the build price on this page on purpose. Every gym needs a different mix, so a number here would be a guess. In the consultation we walk your numbers, scope the exact build, and give you the real figure, financed monthly. The diagnostic that scopes it is credited in full toward the build.
Or have us set the whole thing up for you.
Pick how much you want off your plate. Nothing here is free, because none of it is small. One, we build it and you run it. Two, we build it, we maintain it, and you run it. Three, we build it, we maintain it, and we run it, sharing only in the new and recovered revenue we create. Move up or down the ladder whenever you want.
We build it, run it, and share in the upside. Our share is 10 percent of attributable new and recovered revenue. Example: $6,000 in new and recovered revenue, our share is about $600, you keep about $5,400. Never on revenue you already had.
- Single location$2,500
- Multi-location$5,000
Credited fully toward your build.
- LaunchThe core system live in your brand: app, front desk, follow up.
- StandardThe full operation: everything in Launch plus your site, your socials, and payment recovery.
- AdvancedBigger builds for bigger operations.
- EnterpriseMulti location, custom everything.
See exactly what we can build above. We scope your build and its price together in the consultation, financed monthly, before you commit.
- CareWe keep it live and current, fix what breaks, and tune it every month.$2,500/mo
- PartnerA hands-on operating partner improving the system and your numbers every week.$4,500/mo
- OperatorWe embed and run the whole operation across your locations, end to end.On application
Your monthly keeps the system current, improving, and watched. You see what it brings before you commit.
Put AI employees inside your system to handle the front-desk and follow-up work. They run from $1,500 a month each, and a human coach drives every interaction. The jobs: answer every call and text, follow up every trial, check in on quiet members, and chase failed payments. We scope which ones you need, and the one-time build, with you in the consultation. See each one explained.
We take a small number of founding partners at a time.
Adding coaches to a gym.
The studio and gym plan is $349 a month for the location. Each coach on the floor is a separate $39 a month seat, on top of the location price. The gym can pay the seats, or each coach can carry their own seat instead, so the gym's platform cost can trend down as the floor fills.
- $349 a month, the location. The studio or gym plan. Gym-branded member app, the multi-coach console, booking, check-in, and retention signals.
- $39 a month per coach. Each extra coach seat, separate from and on top of the location price. The gym pays it, or the coach carries their own.
- $99 a month, a solo coach. One independent coach with their own branded app. This is its own plan, not a gym seat.
Optional 5 percent only on payments Marrow collects. Collect your own way and pay nothing. Set up your gym.
Run and grown with you.