Hire coaches who can't be replaced.
Then keep them irreplaceable.
Every great gym hits the same problem. Your best coaches build relationships your members can't get anywhere else. Then a coach leaves and takes the relationships with them. Marrow makes the gym the relationship layer. Coaches still own their craft. The gym keeps the members.
Coach turnover is
the silent revenue killer.
Every gym owner knows this story. You hire a great coach. They build a roster. They get popular. Then they get a better offer, or open their own studio, or burn out. The members they trained walk out with them. The gym keeps the equipment and the lease. The relationships are gone.
Coaches build their roster, not yours.
Members sign up because of the gym, then become loyal to the coach. When the coach leaves, 60-80% of their roster follows. You lose 6 months of acquisition cost overnight.
Brand fragments across coaches.
Five coaches means five different texting styles, five different program templates, five different communication standards. The gym brand dilutes. New members get inconsistent experiences.
No visibility into what's actually working.
You see revenue. You don't see why one coach retains 95% and another retains 60%. You don't see which programs cause churn. You're flying blind on the only thing that matters.
Make the gym the relationship layer.
Members live inside your gym-branded app. Their training history, programs, and AI insights are owned by the gym, not the individual coach. When a coach leaves, members migrate to another coach without losing a thing. The relationships compound at the gym level.
Every coach. Every member.
Every signal in one console.
The gym owner view. See revenue per coach, retention rates, member health signals, program effectiveness. Spot the coach who's about to burn out before they tell you. Spot the member who's about to cancel before they ghost.
The console below uses sample data to illustrate the gym owner view. Real metrics populate from your actual roster.
Gym owner dashboard preview. The view that turns "I think Sarah is doing well" into actual data.
Built for the way
real gyms run.
Gym-branded app
Members download an app branded for your gym. Your name on the splash, your colors, your identity. Coaches show up inside it. Marrow runs underneath, invisible to members. The gym is the relationship.
Multi-coach console
Manage your coach roster, set permissions, control revenue splits, see performance by coach. Onboard new coaches in 15 minutes. Off-board them cleanly when they leave.
Coach departure migration
When a coach leaves, members don't lose a thing. Their training history, programs, AI insights, and goals stay attached to their gym account. They get reassigned to another coach in your roster. The transition is invisible.
Gym-level method library
House programs that every coach pulls from. Set the gym standard for warmups, periodization, deload weeks. Coaches still build their own blocks on top. The gym method ensures consistency.
Retention dashboards with churn forecasting
Marrow's AI watches signals across every member: training adherence, sleep quality, app engagement, mood reports. The platform flags members at churn risk 2-4 weeks before they cancel. You intervene before they walk.
Coach burnout signals
A coach quietly overworking is the leading indicator of resignation. Marrow flags coaches whose roster strain is climbing or whose response times are slipping. You have the conversation before they hand in notice.
Direct integrations
Mindbody, Glofox, Wodify, Trainerize migration. QuickBooks for accounting. Google Workspace and Slack for ops. Marrow plays well with the systems your gym already runs.
Multi-location dashboards
Running two locations? Five? Twenty? Marrow rolls up by location, by region, by brand. Drill down to a single coach or a single member. Up to enterprise scale.
Studio. Teams. Performance.
Studio is for 2 to 10 coaches. Teams is for 11 or more. Performance is for pro sports teams, college athletic departments, and military performance centers. Per-coach pricing goes down as you scale.
See the gym console.
Walk through the features.
Demos take about 30 minutes. We'll show you the multi-coach console, walk through coach migration, and answer every question about how Marrow integrates with your existing systems.
We respond inside 48 hours. Always. Edwin runs early demos personally during the founding period. You get a real conversation, not a sales pitch.
can't afford to lose.