Most coaches who switched told us the same thing. The programming side was strong. The business side, the part where a private coach actually runs a roster, was thin.

Apply to the Founder Cohort

Why coaches told us they left TrainHeroic.

We have spoken with coaches who came over from TrainHeroic in the past year. These are the things they told us mattered most. We are not here to talk down another team. We are here to be honest about the trade.

  • Built for teams and marketplace coaches, not 1 to 1. TrainHeroic leans into the athlete marketplace and team programming. Private coaches working with individual clients told us the workflow was not shaped for them.
  • Athlete app first, coach business tools second. The athlete experience is polished. The coach side tools for billing, client lifecycle, and growth felt secondary.
  • The price bands climb with the roster. As the athlete count grew, the price tier moved up. Coaches who wanted predictable cost as they scaled told us they wanted a flat shape.
  • Limited payment routing. Coaches who wanted full control over how clients pay them, including their own Stripe account, told us the choices were limited.
  • No bundled marketing or growth services. The platform is a tool, not a team. Coaches who wanted help with content, sales support, or trend briefs had to go find another vendor for each.

What Marrow does differently.

Marrow is a different shape on purpose. The room is built for the coach who wants to go back to coaching.

  • Built around the private coach. The dashboard is shaped around one to one and small group coaching. The flow from program to athlete to message to billing is one room, not five.
  • One price that does not punish growth. $99 a month per coach. It does not climb as you add clients. No bands. No tiers.
  • You pick the payment lane. The 5 percent is opt in. It only applies when Marrow processes the payment for you. Take payments your own way through your own Stripe and there is no 5 percent.
  • No AI camera grading your athletes. Form is a coach's read. The Movement Analysis tool is for coach driven annotation only. The camera does not score.
  • No meal plans your athletes have to follow. Macro ranges and food principles. No prescription. No policing the fridge.
  • Growth services bundled in. When you opt in to the 5 percent, marketing kits, sales help, and trend briefs come with it. Not a separate purchase.

The five step migration path.

This is the path. Realistic time on each step. The Founder Cohort gets the migration concierge for free. We move you in.

Step 1

Apply to the Founder Cohort.

Tell us how many athletes you have, what platform you are on, and what you need brought over. We confirm a fit and get you a migration concierge slot.

Time. About 5 minutes.
Step 2

Request your TrainHeroic data.

Open a support ticket with TrainHeroic and request a full account data export, including athletes, programs, and history. Some accounts can pull part of this through dashboard settings. The support route is the most complete. Hand the export to your migration concierge as soon as you have it.

Time. 10 minutes to open the ticket. A few business days for the export to land.
Step 3

Marrow imports it for you.

You hand the export to your migration concierge. We map your athletes, your program library, and your history into Marrow. Custom movements become custom movements. Workout history attaches to each athlete's Marrow profile.

Time. We do this. You get a confirmation when it lands.
Step 4

Your athletes get a warm welcome.

Each athlete receives a branded email and a magic link. They land in a short onboarding that says their coach moved to Marrow. Their plan and training history show up the moment they sign in. No app store search. No password reset for them to manage.

Time. 90 seconds per athlete on their end.
Step 5

Pick how you take payments.

Connect your own Stripe account through Marrow and the 5 percent applies. Keep using your own processor and there is no 5 percent. The choice is yours and you can change it later.

Time. About 10 minutes if you go through Marrow.

The economic comparison.

Marrow, plain

Here is the deal, plain. It is $99 a month per coach, and your price never climbs as you take on more clients. If you let Marrow collect the money your clients pay you, Marrow keeps 5%, and only on the money it actually moves. Take payments your own way and there is no 5%. The 5% is not a tax. It comes with the marketing kits, the sales help, and the trend briefs our team makes for you every month. Bring another coach in and you both get a free month when their first payment clears. Your branded app is included. The 5% choice stays yours. That is how a network shares upside with its coaches.

Compared to TrainHeroic. On TrainHeroic, the price band shifts as the roster grows. On Marrow, the base price is flat and the 5 percent is your choice. See the full side by side at /compare.

The five refusals.

These are on the page because the refusals are the proof. Anyone can promise the good parts. Few will tell you what they will not sell you.

We will not grade your athletes with a camera.
Form is a coach's read, not a camera's call. You stay the one who watches and writes the note.
We will not write meal plans your athletes have to follow.
Macro ranges and food principles only. You are not paying us to police anyone's fridge.
We will not promise you a six figure month.
If you wanted to be a marketer, you would already be one. This platform exists so you can stop.
We will not raise your price as you grow.
The five percent is opt in. It only applies to payments we process for you. The number never climbs.
We will not put a chatbot between you and your athlete.
The relationship is the product. A bot in the middle is the thing we are here to remove.

What you keep.

The move does not take your business. It carries it. You keep your athletes. They keep their training history. You keep your programs, your custom movements, and your library. You keep the relationships you spent years building. Marrow is the new room. The work is still yours.

If you change your mind in the first 90 days, we hand the export back. No retention games. The data is yours.

Ready to move?

The Founder Cohort closes once 50 coaches are in. After that the migration concierge becomes a flat fee. Apply now and we move you in.

Apply to the Founder Cohort