The Founding Facility^TM

Go first. Set the standard.

You run the floor all day and the business still runs you at night. For a small founding group of facilities, we build and run the whole system instead. Same full system, same full price. In return for going first, you get the founder treatment, the Marrow Built mark when your build ships, and a seat at the table while we set the standard. This is not a discount. It is a charter.

Apply for a founding seat See Operating Partners

The founding group is intentionally small. Entry is by application, and we take only a handful of facilities at a time. When the group is full, it is full.

It costs the same. It is worth more.

A discount trains a market to wait for the next one. The Founding Facility holds the full price and adds value the other direction. You commit to a full year of the system, billed monthly, you go first, and you get terms no later group will ever get. The reason to move is not a lower number. It is a closing door, and a seat at a table that fills once.

The founding charter

The charter

What going first earns you.

Every founding facility gets the full done-for-you system and a set of founder terms reserved for the ones who go first. These come on top of the platform and the Operating Partners build, not in place of them.

The whole system, built for you.

The full Run, Grow, Operate system in your brand, stood up in about twenty-one days. Not a deliverables list. A working operating system your members and your team use the day it ships.

White-glove migration, done for you.

We move the data, the members, and the history. You do not lift the migration. The day you go live, everything is already where it belongs.

The founder badge and the Marrow Built mark.

When your build ships and goes live, you carry the founder badge and the Marrow Built mark. It is the public signal that your facility runs on the standard, earned, not handed out.

A seat at the table.

Founding facilities have a standing line into what gets built next. You help shape the roadmap. You are not buying the standard. You are helping set it.

Aligned, so we only win when you grow.

Built and run plans share 10 percent of the new money the system brings in, on top of the financed build. New money only, money the system finds or recovers, never your existing base. When you grow, we grow. When you do not, we do not. The 5 percent processing fee stays separate and opt-in, only on payments Marrow collects for you.

Your story, told straight.

The one condition of a founding seat is a written case study of the work we do together. Honest, specific, about the system and the build, told the way it actually happened. Going first means letting the next operator see what going first looked like.

The method

Diagnose. Build. Maintain.

The Operating Diagnostic.^TM

A paid working session, not a slide deck. We tear down what you run, name the weak links, and hand back a prioritized roadmap and a clear build scope. For founding facilities, this is the front door, and the whole fee credits to the build. The Operating Diagnostic is $2,500 for a single location or $5,000 for multi-location, credited in full toward your build.

The Build.

We build what the diagnostic surfaced, fast, in your brand. A working system in about twenty-one days, not the months an agency would quote. The build is financed monthly, never handed to you as a lump.

The Maintain.

We keep it running and keep making it better. Monitoring, changes, and a standing cadence so the system compounds instead of decaying. The founding relationship is built to last past launch day.

Your exact scope and terms are set after the diagnostic, matched to your business. The founding charter rides on top of that, the same machine, the founder treatment layered over it.

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Where the charter sits

On top of the system, not a cheaper version of it.

There are two ways to get the Marrow system. The Founding Facility charter sits on top of both. It is the overlay reserved for the operators who go first, not a stripped tier underneath them.

The on-ramp

Marrow Studio.

The accessible, Marrow-branded recurring platform tier. Run the same Run, Grow, Operate system yourself, self-serve, in your own brand. Your branded member app is included, always, never an add-on.

Explore the platform

The premium

Operating Partners.

The white-label, custom-domain, done-for-you altitude. We diagnose, build the whole system in your brand, and run it as your operating partner on a Care, Partner, or Operator retainer.

See what you get

On top of both

The Founding Facility charter.

The founding-cohort overlay. Full system, full price, founder terms. Your branded member app stays included, exactly as it is at every altitude. The charter never strips the system down. It builds on it.

Who this is for

Operators who want to go first.

The founding studio

The coach or single studio ready to commit.

You run lean and you watch every line. The founding charter is built for you. Commit to a full year of the system, billed monthly, get the full system built and migrated for you, and run on the aligned structure where we only win when you grow.

The founding operator

The multi-location founder building a network.

You run several locations and a real team. The founding charter is a custom founder relationship, the whole operating layer built and run with you, with a standing line into the roadmap as the network scales.

Why trust going first

Built, not pitched. See it for yourself.

AI runs the operations layer. A human coach drives every athlete interaction, every annotation, every program change.

Live in production

The core platform is live and running in production for our flagship gym. We are shipping the full feature set through 2026.

Both sides of the floor

Our founder is a software developer with a personal-training background, in that order. We built the system, and we coached the floor it runs on.

See it touch a screen

Walk through a sample build on the live platform, a showcase brand on the real system. The written case study from your own founding build is part of the charter.

What a build replaces

The stack you stop paying for. Add it up.

Most operators are already paying for every piece of this, spread across tools that do not talk and an operations line on the payroll. A founding build replaces the whole stack with one system in your brand. Here is what the open market charges for each part.

A custom operating system, built for your business

What an agency charges to build software like this from scratch. We build it in your brand, for a fraction of that.

Market rate, custom app build

$40,000to $400,000 plus

Your own branded member app

The app your members open every day, in your name, not a vendor's. Competitors charge for it on top of the software.

Competitor branded-app bundle

$250/ month

The pile of tools you stitch together now

Programming, booking, payments, messaging, check-in. The stack of separate tools that never quite talk to each other.

Per-trainer software comp, and up

$130/ month each

An operations hire who runs it all

A fractional operating partner or COO to actually own the system. We run it as your operating partner instead.

Fractional operating-partner band

$3,000to $26,000 / month

Done-for-you migration off your old tools

Your members, programs, and history moved over for you. No export-import weekend, no data left behind. Included in every founding build.

Marrow's stated rate after the founding group, included for founding facilities

$500included for founders

Built in about twenty-one days, not six to nine months

The market builds software like this in months. We do it in about three weeks, in your brand, working.

The speed, not a line item

21 daysyour time back

All in, the open-market way Well into six figures up front, plus a four-figure monthly stack.

Your founding build is scoped in the Diagnostic and financed monthly, not quoted as a lump. The Diagnostic credits back 100 percent when you move forward. You keep your data, no lock-in. The real question was never what it costs. It is what we find.

Every figure above is a published third-party market price or a stated Marrow rate. Sources: custom app-build comps (Appinventiv, Spaceo, GoodFirms, Passion.io), branded-app and per-trainer software comps (Trainerize Studio), and the fractional operating-partner band (FractionalCXO, ScaleUpExec). No income or results claims. Your exact build figure is set after the Diagnostic, matched to your business.

This is an application, not a checkout.

The founding group is small and it closes once. Tell us what you run and what is breaking, and we will tell you if there is a founding seat for you.

A small founding group, taken by application only. The Marrow^TM method and The Operating Diagnostic^TM are proprietary and confidential.

The founding seats

Apply for a founding seat.

No slides, no obligation. Tell us about your facility and what is breaking, and the conversation starts there. If it is a fit, we will reach out to start it.